četrtek, 6. december 2007

 

Comparison of the two approaches made by Silver and Gauntlett

Although both authors are dealing with the same field of studies they are using quite different approaches. While Gauntlett’s book focuses on practical aspects of the news media, Silver’s work encourages an academic discourse, also by showing us what work has already been done in this area. He provides a wide range of sources and exemplars such as exemplars of different academic organizations, institutes, centers of cyberculture studies, books, anthologies journals ... Thus, he is encouraging us to deeply engage in the internet studies, for as he insinuates, despite of all the work that has already been done and despite of all the academic centers, institutes and undergraduate and graduate courses, we still lack of some theories and methodologies. The book Critical Cyberculture Studies presents us a broad collection of scholars, authors of different articles or essays that want to draw attention to the areas that still need to be researched and should be subject to some future work for which they also present and discuss some useful methods and approaches. For example, Kirsten Foot in “Web Sphere Analysis and Cyabercultural studies” discusses methods of web sphere analysis that can help us explore the complex web of online interactions. What impresses me about Silver’s approach is that he offers us a huge variety of disciplinary perspectives and from this point of view I would say the author has been really thorough and has introduced a broad spectrum of issues that still need to be examined closely. However, from my personal point of view, this work lacks of some practical examples. It is clearly meant to address the academics or let us say, scholars, but is a bit too abstract for all the others.
Gauntlett’s Web Studies however, is a real contrast to all the theoretical, sometimes, over theorized writing. The author switches from the strict academic writing to a more popular style that can be understood by anyone who wants to find out how the web shapes and modifies society. The book focuses on practical examples from the real life and “is designed to address a cross-section of interesting cultural and social things happening on the net”. As Gauntlett puts it: “New media would be nothing if it wasn’t meaningful to people…” And indeed, he tries to deal with the issues that can and should be understood by everyday people who use the internet on a regular basis or are just trying to understand how powerful the new media are in our society by explaining us some of the main issues concerning the web. He presents the possibilities that are offered to us by the internet and encourages us to use them in a practical and creative sense, such as participating in online political debates or in any public discussions for that matter. I find it very useful that the author also presents some basics of the web and so tries to draw attention of the broader public, also with providing some useful websides. The book is very varied, it provides a wide range of topics, from arts and culture, web business, web communities, politics and international relations … The only thing I personally miss in the book is maybe some thoughts about online advertising because I think it’s an interesting field to discuss in the light of web studies and also in my opinion it’s role in the society is not so insignificant.

Literature:

- Silver, D. (2006). Introduction: Where is Internet Studies? Critical Cyberculture Studies, 1-14. New York: New York University Press.
- Gauntlett, D. (2004). Introduction. D. Gauntlett, R. Horsley: Web.Studies, 2nd Edition. London: Hodder Arnold.

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